Let America Vote Launches Digital Ad Campaign to Make Voter Suppression a Campaign Issue

Let America Vote today launched a digital advertising campaign drawing attention to voter-suppression laws that target communities of color and calling on voters to consider politicians’ record on voting rights when they go to the polls on November 6th. The “Every Voter Counts” campaign promotes Let America Vote’s mission of extending the fight for voting rights from the court of law into the court of public opinion.

Voter-suppression tactics have exploded across the country in recent years, and in many cases they’re used to drive down turnout in communities of color or disenfranchise eligible voters altogether. Let America Vote’s hard-hitting new digital ads make the implicit biases of these anti-democratic policies explicit with clear calls to action.

“The upcoming elections will be pivotal for the future of voting rights, and Let America Vote wants to make sure voters take into account their representatives’ voting-rights record when they go to the polls,” said Jason Kander, president of Let America Vote. “Our new ad campaign is another way we’re raising awareness against voter suppression and showing anti-democracy politicians that restricting the vote is not a consequence-free exercise.”

See below for two examples of the ads that will run on Facebook and Google from today through Election Day.

Click here to view the whole ad campaign.

The ads were created by the Dallas-based ad agency Firehouse, a full service agency offering advertising, branding, strategy and media planning/buying.

“Our team believes that voter disenfranchisement does serious damage to our country, and with the coming mid-term elections, we felt we could use our talents to help give every registered voter the opportunity to be counted,” Firehouse Partner Tripp Westbrook said. “Pairing our creativity with Let America Vote’s mission just seemed to make a ton of sense.”